In Part 1 of my three-part series on the Start, Stop, Sustain (SSS) framework, we focus on START. SSS is a simple mental checklist designed to help athletes manage pressure, respond to mistakes, and perform reliably over time. What you start in January sets the foundation for how you compete when the stakes are highest.

This first installment breaks down why starting strong mentally matters and introduces practical habits athletes can implement immediately to build momentum that lasts all season.

A tough loss can feel like carrying a backpack full of bricks—each one a moment you can’t stop replaying. But your season isn’t shaped by a single game. It’s shaped by the habits, resilience, and identity you build along the way. Learn how to name the sting from a game loss, shift from regret to learning, and carry only what truly makes you better.

 Learn the difference between dynamic and static stretching, and discover the best pre-game warm-up strategy for peak performance. Includes rollout and mental prep tips from FLEX.

Pressure in sports is unavoidable — but mental resilience can be trained just like strength or speed. This article provides practical techniques athletes can use to stay focused under pressure, including visualization, breathwork, and pre-performance routines. Discover how building mental toughness can boost performance and confidence when it matters most.

Discover the key sleep hygiene tips every athlete needs to boost recovery, improve performance, and stay injury-free. Learn how optimizing your sleep routine during pre-season can give you a competitive edge—plus, get my top product recommendations for better rest.

Discover the powerful benefits of Tune Up Fitness® massage balls for athletes, parents, coaches, and busy professionals. Learn how these portable therapy tools improve mobility, relieve muscle tension, and accelerate recovery—perfect for enhancing performance and preventing injury.

Discover why sleep is the ultimate recovery tool for athletes. Learn simple, science-backed tips to improve sleep, boost performance, and build resilience this off-season.

We’ve all heard about superfoods, but what truly fuels athletic and mental performance is understanding how the right balance of protein, carbs, and fats in your diet works in your favor. Keep reading:

Meditation is a fundamental part of training for athletes of all levels, especially at the professional tier, because it can improve your recovery, boost your game-day focus, and even help prevent injuries.

If there’s one thing I’ve come to appreciate most about being a mobility and mental performance coach, it’s how seamlessly what I teach my high-performing athletes translates into other populations, especially the workplace…

In this post, I’m revisiting my most popular blog post: Recovery Stretches for Football Players, with an updated overview and an emphasis on post-game, post-weight training sessions.

Athletes find this combination of breathwork and stretch especially powerful in letting go after a tough game, and moving positive energy and power towards the next opponent.

The relentless drive to keep improving as an athlete is a double-edged sword. While pushing limits is key for progression, it also invites ⚡intense⚡ inner pressures.

Managing these demands requires bringing conscious effort to your mindset and methods. Here are my top four recommendations:

You don't have to be a prisoner of past stumbles. Like champions clearing hurdles, we can learn to leap over these mental roadblocks.

Athletes are known for their impressive physical abilities, but what many people don't realize is that a significant portion of their success comes from the power of their central nervous system and caring the the issues in their tissues. Here are 3 things you didn’t know about the might of an athlete and how they harness the power of their CNS to achieve success:

Your muscles are your engine that powers your performance. We spend ample time training them…but do we spend enough time recovering? Here are some muscle-recovery focused exercises and tips to help you become the best athlete you can be:

The same way muscles need exercise, the mind needs practice to become stronger, clearer, and more ambitious. Keep reading to learn more about how you can find clarity of mind as a high-performing athlete!

When your athletes invest in a program like The Flex Focus, the entire team becomes a completely unstoppable well-oiled machine - click here to see how!